ATL – Above The Line (ATL) refers to promotional activites done on Macro level. It is done at national, regional, or at bigger territory level and mass audience is covered in this type of promotion.A brand image is created about the company and its product. Media such as television, cinema, radio, newspapers and megazines are used to create an impact about the company and its product. ATL communication is more of conventioanl in nature.
  • Radio, TV
  • Newspapers
  • Megazines
  • Outdoor
  • Press

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