“Through the line” refers to an advertising strategy involving both above and below the line communications. This strategic approach allows brands to engage with a customer at multiple points (for example, the customer will see the television commercial, hear the radio advert and be handed a flyer on the street corner). The advent of social media has blurred the ‘line’ segregating the marketing techniques. These days, companies use an integrated approach involving both ATL and BTL and it is called Through the Line (TTL) approach. This approach allows brands to engage with their customers at multiple points and thus generate a solid perception regarding the company and the product, the main aim of Marketing!
Through our competitive analysis, social media audit, custom built strategies for interactions, and other social media marketing strategies, we will help you take the advantages of the platform and successfully drive visitors to your website. Our team will deliver extensive website branding and facilitate community awareness at its best. Each of our social media marketing strategy is aimed towards quality content distribution and facilitate as diverse set of proven activities that generates good quality leads for websites.
The advantages of Your Custom Branding as a Social Media Marketing Agency:
…and much more
Social media campaigns initiated by YourCustomBranding can and will drive lead and sales and this is what matters to businesses. We will help you link investment and media tactics to your business and branding objectives. Some of activities involved in our Social Media Marketing strategy are